FIFA World Cup 2026 Mascot Trio: Maple, Zayu, and Clutch

The upcoming FIFA World Cup 2026 tournament just got a lot more animated when FIFA finally revealed next year’s mascot lineup! The FIFA World Cup 2026 mascot line — Maple™ the Moose (Canada), Zayu™ the Jaguar (Mexico), and Clutch™ the Bald Eagle (USA) — will be seen around more these days. The colorful trio signifies unity, passion, and overall cultural pride through the three host countries. Each character has their own personality and story, making them beating hearts of the mascot campaign for the next World Cup.

FIFA World Cup 2026 Mascot: A Symbol of Unity and Celebration

In an exciting moment for football, FIFA has recently introduced the FIFA World Cup 2026 mascot collection. All in the spirit of celebrating the host nations Canada, Mexico, and the United States. These figures not only represent their respective nations, but also, their energy and diversity shines as it does in the tournament.

Meet Maple, Zayu and Clutch. The official #FIFAWorldCup mascots for 2026! pic.twitter.com/A27AcWX91h

— FIFA World Cup (@FIFAWorldCup) September 24, 2025

According to FIFA President Gianni Infantino, Maple, Zayu, and Clutch are full of joy, energy, and the spirit of togetherness. As such is expected of the mascots to represent the tournament.

These animated icons will play a key role in shaping the overall fan experience all over the world. Merchandise and interactive games, along with virtual appearances, are some of the bridges. Ones that will connect tradition and modern fandom.

So, who are these exciting mascots? Here’s a breakdown of each character:

Maple™ the Moose: Canada’s Creative Guardian

Maple is the Canadian FIFA World Cup 2026 mascot. Represented by a moose, Maple is a boundless spirit that shows artistic flair. Maple is a goalkeeper that loves street art and music, and enjoys traveling across Canada’s beautiful provinces and territories.

Additionally, Maple is especially known for amazing saves and a heart full of resilience on the pitch! Overall, Maple symbolizes Canada’s creative strength and power in leadership. Maple’s design shows individuality, making this mascot a storyteller, leader, and a representation of Canada’s inclusive nature.

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Zayu™ the Jaguar: Mexico’s Fierce and Joyful Spirit

Zayu is the Mexican mascot for the World Cup, who showcases strength, energy and the vibrancy of Mexican heritage. Coming from the jungles of southern Mexico, Zayu’s name shows unity and joy overall. But on the field, this mascot plays as a striker – agile and fearless, all while dazzling defenders with ingenuity.

But off the pitch, you can find Zayu is a wonderful dancer, foodie, and overall a great cultural ambassador. This mascot embraces the Mexican traditions with vibrant design and a story that mirrors the heart of Mexican football. As a mascot for the FIFA World Cup 2026, Zayu not only carries the story that football is a sport. It’s also a celebration of culture, life, and connection.

Clutch™ the Bald Eagle: The American Dream in Flight

On the United States side, Clutch the Bald Eagle represents the country as its soaring FIFA World Cup 2026 mascot. Built for optimism and adventure, this midfielder has an unbreakable spirit. Clutch also united people over many different backgrounds, then, also, embracing challenges.

Known to be fearless on the pitch and friendly off it, Clutch is known to be a natural motivator and leader. His story shows the essence of American enthusiasm through diversity and determination that takes flight together. As the mascot for World Cup 2026 in the USA, Clutch is a reminder to fans that one’s journey is just as powerful as the victory in the end.

FIFA World Cup 2026 Mascot Trio Joins the Digital Game World

The creative expansion for the mascots don’t just stop on the physical. In fact, the mascot trip will star in the FIFA Heroes – which is an upcoming arcade-style football game by ENVER. It is scheduled to be released in 2026, the game will allow players to build their dream teams through footballers, past mascots, and other pop-culture characters.

In fact, this marks the first time in history that FIFA’s official mascots will be playable characters in a licensed video game! Thus, extending the tournament’s excitement for the mascots through the digital arena. The game will be available for fans through Android, iOS, PlayStation, Xbox, and Nintendo Switch soon!

On top of that, the FIFA Super League Soccer on Roblox will also have quests that highlight each of the World Cup 2026 mascots. All complete with themed rewards and challenges! FIFA’s expansion for their mascots into gaming under the FIFAe umbrella shows that they wish to connect to younger audiences as well in more accessible ways.

SEE ALSO: How to Watch World Cup 2026: TV & Streaming

Merchandising of the FIFA World Cup 2026 Mascots

The fans will likely see Maple, Zayu, and Clutch dominate the merchandise across the globe. Beginning with collectible figurines and clothing to official merchandise sold in Store.FIFA.com, the maSCOTS will be one of the most identified collections ever to be launched in the history of the tournament.

All the mascots reflect the character of their countries, Canada with its tenacity, Mexico with its spirit and America with its aspiration. The combination of the two represents the unification of culture between world borders through football. The trio of FIFA World Cup 2026 mascot represent the FIFA motto of unity through sport, which is appealing to fans of both young and old.

Fan Engagement: More Than Just Mascots

Next to their mascot looks, FIFA World Cup 2026 characters are intended to be agents of inclusion and happiness. They will be advertised in fan areas, community events and online promotions prior to the tournament. They are not only about entertainment but about motivating the current generation of football players and fans in North America and other parts of the world.

These mascots have even more significance as FIFA is focusing on the idea of connection, which is achieved by means of storytelling. It could be the creative path that Maple has chosen, the cultural celebration of Zayu, or the adventure-based leadership of Clutch, they all present a story of empowerment and unity. All found in a World Cup mascot!

SEE ALSO: Football Stadium Do’s & Don’ts: Fan Etiquette and Safety Rules

The Meaning Behind the Mascots’ Names

All the FIFA World Cup 2026 mascots’ names have a symbolism based on the identity of the nation. Maple is the symbol of the Canadian tree and of power and resilience. The name Zayu is inspired by native and cultural motifs of peace and happiness in Mexico. Clutch is a word that means both the holding of the eagle and the sporting term of playing when it counts most – exactly the American spirit of competition.

These names combined to create a linguistic trio of pride and passion, that reminds the world that the best of football is to be found in collaboration and celebration of culture.

A Game-Changing Moment for Global Football

The release of the FIFA World Cup 2026 mascot trio is not the beginning of the tournament hype. It is the FIFA movement toward innovation, connection with fans, and inclusivity of the world. The 2026 World Cup will be the largest and most vibrant world cup with 48 teams playing in three countries between June 11 and July 19.

The president of FIFA is definitely in accuracy to his statement: the mascots will win hearts and cause celebrations worldwide – not just in host countries. The growing digital and cultural growth of football is important. And this trio mascots will project that in the heart of the tournament next year.